Llew Thomas Photography
Llew came to me with the goal of creating a brand that would help him move beyond a simple photography service and into a highly recognisable identity. He wanted to tap into the personal meaning behind his name, which means "Lion" in Welsh, and was looking for someone who could blend that heritage with a clean, professional edge. I worked on developing a versatile, punchy visual system that successfully separates his brand from competitors, ensuring he has a professional look that is instantly memorable to his clients.
Llew Thomas Photography
Llew came to me with the goal of creating a brand that would help him move beyond a simple photography service and into a highly recognisable identity. He wanted to tap into the personal meaning behind his name, which means "Lion" in Welsh, and was looking for someone who could blend that heritage with a clean, professional edge. I worked on developing a versatile, punchy visual system that successfully separates his brand from competitors, ensuring he has a professional look that is instantly memorable to his clients.
Designing a bold brand that blends professional photography with personal heritage
Llew needed a brand that helped him present himself more professionally, while also being something he would be proud to wear on location and represent him. The brief was to create something strong and distinctive, acting as a talking point to help him grow his recognition organically. I focused on ensuring the branding felt authoritative enough for professional work, yet still carried the unique, personal connection to his name, ultimately creating a logo that is memorable enough to market itself.
Designing a bold brand that blends professional photography with personal heritage
Llew needed a brand that helped him present himself more professionally, while also being something he would be proud to wear on location and represent him. The brief was to create something strong and distinctive, acting as a talking point to help him grow his recognition organically. I focused on ensuring the branding felt authoritative enough for professional work, yet still carried the unique, personal connection to his name, ultimately creating a logo that is memorable enough to market itself.
Designing a bold brand that blends professional photography with personal heritage
Llew needed a brand that helped him present himself more professionally, while also being something he would be proud to wear on location and represent him. The brief was to create something strong and distinctive, acting as a talking point to help him grow his recognition organically. I focused on ensuring the branding felt authoritative enough for professional work, yet still carried the unique, personal connection to his name, ultimately creating a logo that is memorable enough to market itself.
Exploring creative concepts to merge the identity of a lion with photography
I spent a lot of time sketching and researching, trying to find the right balance between a literal lion icon and the technical elements of photography. We explored various camera inspired shapes, lenses, and tripods, eventually realising that we didn't need to force a camera into the main logo. Instead, I focused on crafting a clean, modern lion head that represents Llew perfectly, leaving the photography specific icons for supporting brand elements. The striking orange makes the brand pop against the more muted tones typically seen in the photography world, and also represents him and his brand perfectly as he has auburn hair, and again connects him as the photographer to his personal brand.
Exploring creative concepts to merge the identity of a lion with photography
I spent a lot of time sketching and researching, trying to find the right balance between a literal lion icon and the technical elements of photography. We explored various camera inspired shapes, lenses, and tripods, eventually realising that we didn't need to force a camera into the main logo. Instead, I focused on crafting a clean, modern lion head that represents Llew perfectly, leaving the photography specific icons for supporting brand elements. The striking orange makes the brand pop against the more muted tones typically seen in the photography world, and also represents him and his brand perfectly as he has auburn hair, and again connects him as the photographer to his personal brand.
Exploring creative concepts to merge the identity of a lion with photography
I spent a lot of time sketching and researching, trying to find the right balance between a literal lion icon and the technical elements of photography. We explored various camera inspired shapes, lenses, and tripods, eventually realising that we didn't need to force a camera into the main logo. Instead, I focused on crafting a clean, modern lion head that represents Llew perfectly, leaving the photography specific icons for supporting brand elements. The striking orange makes the brand pop against the more muted tones typically seen in the photography world, and also represents him and his brand perfectly as he has auburn hair, and again connects him as the photographer to his personal brand.
Building a playful, consistent icon set that brings the brand to life
He was really pleased with the final result, giving him a versatile system he can use across his entire brand. We created a core lion logo that works on its own, along with a suite of fun, playful icons, including some that show the lion actually taking photos to highlight him as the photographer which further subtly links him to his brand. These secondary assets ensure his branding remains consistent across his website, social media, and apparel, without ever feeling tired or overused. It was a fantastic project to work on, and it perfectly captures Llew’s personality while giving him a professional edge that stands out from the competition.
Building a playful, consistent icon set that brings the brand to life
He was really pleased with the final result, giving him a versatile system he can use across his entire brand. We created a core lion logo that works on its own, along with a suite of fun, playful icons, including some that show the lion actually taking photos to highlight him as the photographer which further subtly links him to his brand. These secondary assets ensure his branding remains consistent across his website, social media, and apparel, without ever feeling tired or overused. It was a fantastic project to work on, and it perfectly captures Llew’s personality while giving him a professional edge that stands out from the competition.
Building a playful, consistent icon set that brings the brand to life
He was really pleased with the final result, giving him a versatile system he can use across his entire brand. We created a core lion logo that works on its own, along with a suite of fun, playful icons, including some that show the lion actually taking photos to highlight him as the photographer which further subtly links him to his brand. These secondary assets ensure his branding remains consistent across his website, social media, and apparel, without ever feeling tired or overused. It was a fantastic project to work on, and it perfectly captures Llew’s personality while giving him a professional edge that stands out from the competition.
